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Political Advertising

(top) Distribution of impressions per euro among the ads of each party. An orange X indicates the mean of the distribution. (bottom) Difference between the average impressions per euro of a party and the average impressions per euro of the overall sample.

Social Media Algorithms Skew Political Ad Reach, Study Finds

Categories Social Sciences, Technology

:A new MIT-led study found that tailoring political ads based on one attribute of their intended audience — say, party affiliation — can be 70 percent more effective in swaying policy support than simply showing everyone the single ad that is expected to be most persuasive across the entire population. Credits:Image: Shutterstock

Election microtargeting works, just not the way people think

Categories Social Sciences

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