Not just for raincoats

Researchers from Northwestern University and the Massachusetts Institute of Technology (MIT) have studied individual water droplets and discovered a miniature version of the “water hammer,” an effect that produces the familiar radiator pipe clanging…

Tougher rating system evaluates nine supercomputer capabilities

ALBUQUERQUE, N.M. — Nine supercomputers have been tested, validated and ranked by the new “Graph500” challenge, first introduced this week by an international team led by Sandia National Laboratories. The list of submitters and the order of their…

Light on silicon better than copper?

DURHAM, N.C. — Step aside copper and make way for a better carrier of information — light.
As good as the metal has been in zipping information from one circuit to another on silicon inside computers and other electronic devices, optical sig…

Beauty is in the eye of the beholder the world over

Western culture is increasingly obsessed with physical appearance and beauty, but vanity is nothing new, nor is it limited to just one culture. Moreover, differences in our perception of physical beauty have an enormous impact on the fashion, cosmet…

Learning how consumers value products

Suggesting to consumers that they will use a product frequently can actually reduce their interest in purchasing the product, according to a new study in the Journal of Consumer Research.
“When consumers estimate the value of a durable product, th…

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